STIHL South Africa

Stihl was first sold in South Africa by the importer Dowson & Dobson from 1956 – 1962 with the Sales manager, Mr Bill Seaward. In 1962 a partnership between Motor & General and Stihl started in a very small way and grew into a highly successful dealer/manufacturer relationship. In 1983 Williams Hunt Industrial which made Stihl a well known household brand in the South African forestry industry. In 1988 it became known as WHID Power Products. In 1996 Stihl established the first Stihl subsidiary on the African continent - Andreas Stihl (Pty) with David Hutton as General Manager.

In November 1996, the international STIHL group – manufacturer of chainsaws, brushcutters and other outdoor power tools – established a marketing subsidiary, Andreas Stihl (Pty) Ltd in Pietermaritzburg. The company was officially opened by Mr Hans Peter Stihl.

The STIHL group had at the time been selling chainsaws in South Africa for more than 50 years and South Africa was regarded as an important market for STIHL products. The company felt it was time to establish its own marketing subsidiary in this country to keep control of the brand. Thus the establishment of a marketing subsidiary in Pietermaritzburg.

In 2002 the company made an investment of R5 000 000 in Pietermaritzburg - land was purchased in the Campsdrift area where the new warehouse and office block were established. Mr Hans Peter Stihl will be officially opening the building in May 2004.

Today STIHL sells in excess of 2,5 million power heads throughout the world every year, ranging from chainsaws, brushcutters, trimmers, cut-off machines, blowers, sprayers to hedgetrimmers. The SA marketing subsidiary is a fully integrated member of the STIHL group. This means that the South African operation benefits from the know-how, experience and international importance of the STIHL company. STIHL is the world market leader in chainsaws and almost every third chainsaw sold in the world comes off its production lines. STIHL's world market share in petrol powered cut-off machines is even higher.

STIHL's excellent international market position and its successful business growth are primarily due to three critical factors:

  • Its self-imposed standards to manufacture technologically advanced products of the very highest quality. STIHL invests more in research and product development than any of its competitors in the field and launches numerous new products every year.
  • Its policy to sell its products exclusive through servicing dealers who are in a position to provide the customer service necessary for its high quality outdoor power equipment.
  • Its efficient, worldwide sales and distribution organisation

The South African marketing subsidiary, Andreas Stihl (Pty) Ltd is managed by Hayden Hutton {General Manager}, a specialist in the chainsaw and power tool business. He and his team have ensured targeted coverage of local markets, provided dealers with technical and commercial training and support and have maintained smooth and trouble-free supplies of STIHL products and spare parts to the market.